Communications Guide
A comprehensive document containing ERI’s mission, brand identity, communication style, and more.
ERI’s Communications Guide was developed to provide information about ERI’s brand, messages, and image consistently by fostering knowledgeable and informed internal company ambassadors—including staff, board of directors, and partners.
Internal Marketing Objectives
The intent of this document is to raise awareness about ERI’s corporate culture and goals, mission and vision statements, as well as company policies and procedures:
- ensure the understanding of key messages about ERI;
- encourage staff to recommend ERI programs and services to customers and colleagues;
- ensure attendance at internal events;
- create a plan for training new employees about ERI’s marketing and messaging strategies;
- ensure all of these activities are measured and monitored to ensure the success of the program.
Successful internal marketing requires a commitment from the company to share information openly with employees at all levels. This open attitude is essential because informed employees can be the strongest advocates for the company.
